During the Pay It Forward Project, I collaborated with fellow interns to conduct a comprehensive competitor analysis and develop a social media strategy deck for Jack & Friends, a plant-based jerky brand. The experience was both insightful and rewarding, as we had the opportunity to engage directly with the brand’s CEO. During our call, she shared her vision for Jack & Friends' social media presence and the brands that inspired her, providing invaluable insights that guided our strategy. Together, we crafted a thoughtful and creative plan tailored to enhance their online visibility, drive engagement, and align with their mission.