For my Marketing 302 group project at the University of Michigan, my group and I explored the challenges facing Victoria’s Secret and developed innovative solutions to reposition the brand in today’s competitive landscape. Through in-depth research, brand analysis, and collaborative brainstorming, we identified key areas for improvement in inclusivity, brand perception, and digital engagement. The project gave us the opportunity to think critically about modern marketing strategies and apply what we’ve learned in class to a real-world case study.